Meili is a New York-based Art Director and Pratt alumna with a decade of experience bridging premium brand authority and high-impact storytelling. Most recently at Nutrafol, helps lead the creative team to build scalable visual systems that connect clinical trust with modern consumer culture. A hands-on leader who leads by doing, Meili translates complex strategies into cohesive narratives across OOH, broadcast, and digital. She balances sharp creative judgment with growth data, ensuring every big idea is as commercially effective as it is culturally resonant.