I provided art direction and creative leadership for a Nutrafol + Sephora campaign across Meta and Sephora.com, establishing the visual strategy for all product and lifestyle assets. I managed a cross-functional team of designers and editors to execute a cohesive design system while collaborating with internal marketing and external creators to ensure brand alignment. By bridging high-level vision with production oversight, I delivered a unified, high-performing asset suite for both brands.

Client: Nutrafol (Sephora Digital Ads)
Photography: Content Creators
Creative Direction: Meili Christiansen
Design Direction: Meili Christiansen
Photo and Video Art Direction: Meili Christiansen