Nutrafol reformulated its Women’s 18–44 formula and introduced a bold new photography direction to accompany the launch. Drawing inspiration from beauty and fragrance brands, the visual approach elevated the product through highly contrasting, premium imagery. I led the art direction from initial concept through production and delivery of all final assets.

Client: Nutrafol
Photography: Ashley Batz
Creative Direction: Jamie Delaney
Art Direction: Meili Christiansen