As the creative lead for Nutrafol’s 2026 Friends & Family campaign, I managed a team of designers and editors to turn a routine promotion into a record-breaking success. By focusing on high-demand creative to offset rising ad costs, my art direction led to Nutrafol’s highest revenue day of the year and cut acquisition costs by 17% compared to last year. The brand team noted that this campaign proved strategic design is the most effective way to scale in a competitive market.

Client: Nutrafol (F&F)
Photography: Ryan Duffin
Video Editor: Emilia Tongson
Creative Direction: Meili Christiansen
Design Direction: Meili Christiansen
Photo and Video Art Direction: Meili Christiansen