For Nutrafol’s 2025 BFCM campaign, I directed a creative vision that balanced clinical authority with a socially-native aesthetic. I paired premium lifestyle photography, rooted in natural light and authentic textures, with a high-impact design system of UI-inspired overlays. Leading a team of designers and editors, I delivered a massive asset library that blended bold holiday offers with the brand’s signature high-end minimalism.

Client: Nutrafol (BFCM)
Photography: Ryan Duffin
Creative Direction: Meili Christiansen
Design Direction: Meili Christiansen
Photo and Video Art Direction: Meili Christiansen