This campaign featured Nutrafol ads through Sephora’s Instagram page. I led art direction for product photos and I led design direction for these ads while managing a group of designers and video editors. Because the timeline for this campaign was incredibly tight, I was able to art direct remotely while working with the photographer, David Baum, who shot these images for us out of his studio based in LA.

Client: Nutrafol (Sephora Digital Ads)
Photography: David Baum
Creative Direction: Roxana Zegan
Design Direction: Meili Christiansen
Photo Art Direction: Meili Christiansen