This campaign ran during the month of October and highlighted commonly overlooked side-effects of menopause with an emphasis on the lack of research done on this stage of a woman’s life. I led art direction and design direction for both internal motion designers and video editors as well as external agency partners. Nutrafol ran digital ads via paid social, email, as well as print ads in Purist magazine.

Client: Nutrafol
Photography: Laura Jane Caulson, Ryan Duffin
Motion Design: Emilia Tongson
Art Direction: Meili Christiansen
Design Direction: Meili Christiansen